Tag Archives: quantitative research

Core Principles to study media content using Quantitative Content Analysis

By Ghulam Rasool Dehlvi, Editor, Word for Peace uantitative content analysis employs various tools and methods to study media content. The broad nature of the field has led to an assortment of definitions over the years. According to Dr. Klaus Krippendorff of the Frankfurt school, content analysis implies: A systematic reading of a body of texts, images and symbolic matters, …

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