India, Bangalore, May 28th, 2021:
Arijit Singh, one of India’s most eminent singers and music composers, has collaborated with Facebook through its SocialForGood Initiative and GiveIndia to raise funds for COVID relief to support rural India.
The relentless second wave of COVID-19 has already stretched the availability of essential medical equipment and crippled the healthcare infrastructure in cities. However, the problem has begun to escalate with the spread of the virus into the smaller towns and villages of the country.
Through his initiative, Arijit Singh hopes to help provide medical equipment and healthcare needs to help those in such regions – like his own hometown of Murshidabad, West Bengal.
To support the initiative, donors can directly go to the GiveIndia fundraiser page and make a contribution to the cause. As a part of the campaign, Arijit Singh will also be doing a livestream through Facebook from his village of Murshidabad on Sunday, June 6th, the details of which he will be announcing on his Facebook page. Fans can both enjoy the live concert, and make a contribution to his fundraiser on GiveIndia.
Commenting on the fundraising campaign, Arijit Singh said, “I have grown up in a small town in Murshidabad in West Bengal and wouldn’t be who I am if not for my small-town upbringing. Seeing how COVID is affecting the people of rural India and watching these regions lack the required infrastructure saddens me and improving things in these regions is of critical importance for the livelihood of crores of people.”
Manish Chopra, Director and Head of Partnerships, Facebook India added, “Facebook’s SocialForGood initiative is focused on supporting large community causes by bringing together public figures and creators to raise awareness and funding. We are happy to partner with Arijit Singh and GiveIndia for this cause and enable people to come together on our platform through music in these times and help raise funds for those in need.”
GiveIndia is grateful to Arijit Singh for his support through the campaign to minimise the negative impact of the pandemic in rural India.”
Link to the fundraiser: GiveIndia Fundraisers: India’s most trusted crowdfunding website
About GiveIndia:
GiveIndia is India’s most trusted giving platform. It exists to alleviate poverty by enabling the world to give. Its suite of products & solutions enables all givers – individuals and organisations – to donate conveniently to any cause directly on the platform, at their workplace, or through one of GiveIndia’s partners. Its community of 1.5M+ donors and 150+ partners have supported 2,000+ verified nonprofits, impacting 10M+ lives across India.