Following the massive rise in demand of e-commerce enablement solutions globally, Perpule a leading retail tech startup from India expanding its footprint to the Southeast Asian market with its e-commerce enablement product Perpule E-Commerce+. Operating in Indonesia , Malaysia, Vietnam, Thailand , Singapore & Philippines, the company is targeting modern retailers through this expansion-expanding across categories such as apparel, grocery, electronics , food & others.
The retail market in Southeast Asia is over $700 billion but is yet to adopt modern technologies and become heavy on e-commerce. COVID-19 has further exacerbated the situation by disrupting the businesses of several offline retailers who are now facing a slowdown in sales and operations. Perpule E-Commerce+ strives to address these challenges by driving e-commerce readiness and thereby helping the retailer community restart their operations afresh in the post-COVID world. The company aims to secure around 20% of the e-commerce market share and help offline retailers switch to an online model in minimum time.
Perpule E-commerce+ is truly built with a next gen approach to facilitate e-commerce smoothly from offline stores and has all the necessary integration with leading payment gateways, logistics players, ERP, POS, Loyalty etc. to make e-commerce enablement much easier for retailers. Perpule’s homegrown Progressive Web Apps (PWA) technology is a game-changer in e-commerce for retailers. It provides users with superior browsing experience even on poor internet connections and works completely offline thus improving conversion rates by more than 40%.
Commenting on the expansion, Abhinav Pathak, CEO & Cofounder, Perpule said, “While the entire world stands disrupted by the unprecedented impact of COVID-19, the retailer community has been impacted the most. At Perpule, we aim to equip retailers with an advanced, new-age online platform and provide them with a major fillip to effectively and profitably run their businesses, even during a crisis like this. We are delighted to foray into the Southeast Asian market and will endeavor to serve customers in the best possible manner through our tech-driven platform.”
The founders- Abhinav Pathak (CEO), Saketh BSV and Yogesh Ghaturle started Perpule with the aim of providing better customer experiences in offline retail stores. With this in mind, they built India’s first self-checkout solution and then scaled that into an end to end billing platform called UltraPOS which has been implemented by popular retail brands such as Big Bazaar, Shoppers Stop, Starbucks, HyperCity, Vishal MegaMart, etc. UltraPOS, a platform-independent, form factor independent POS billing system that can enable anytime, anywhere billing. It is a cloud-based SaaS product, eliminating the store’s need for bulky servers and computers. This leads to more show space in the stores, so sales per square foot are increased.
About Perpule E-Commerce :
Perpule E-Commerce+ is a product launched by Perpule, one of India’s leading omnichannel commerce companies, to enter the South East Asia Market. Perpule E-Commerce+ is Secure, Scalable, Fully Managed and Customizable Enterprise E-Commerce Platform for retailers, online brands and anyone else who wants to set up their online stores. Perpule E-Commerce+ makes offline retailers future-ready and helps them go online and leverage the power of E-Commerce. It comes packaged with a multi-channel solution and can help manage all the complex retail workflows. Perpule E-commerce+ makes use of PWA technology which gives a superior browsing experience even on poor internet connections and works completely offline. Perpule E-Commerce+ has 40% better conversion rates as compared to other e-commerce platforms.